The Solution & Impact

The redesigned framework delivered a contemporary interface that finally matched our competitors while solving the white-label customization challenge.

I built a modular component system that separated brand-neutral structure from customizable brand elements. The core interaction patterns—navigation, content hierarchy, action buttons—followed modern mobile conventions. These provided the contemporary feel users expected. Brand customization points (colors, logos, imagery, specific menu structures) could be adapted without breaking the underlying usability.

The framework accommodated varied reward systems through flexible component designs. Whether a restaurant used points-based rewards, punch cards, or tiered memberships, the interface adapted while maintaining consistency. Food customization flows worked similarly—the framework supported everything from simple "add-ons" to complex build-your-own configurations.

I integrated features users expected from leading food delivery apps: clear nutritional information, saved favorites, easy reordering, and intuitive checkout flows. These weren't just visual additions—each feature was designed to work within the white-label structure.

The impact came at a critical moment. As pandemic-driven delivery orders surged, restaurants using Punchh could offer their customers a mobile experience on par with industry leaders. The framework supported their growth without forcing them to sacrifice brand identity. Restaurants maintained their unique look and feel while benefiting from contemporary UX patterns.

For Punchh, the redesign moved us from "functional at minimum" to genuinely competitive. During a period when restaurants were evaluating their technology partners, we could demonstrate a modern mobile experience that met rising user expectations.